Mind Creation & Market Adoption

the limited factor to rogers adoption curve is that it is anchored to the market and therefore offers little illumination to the rare work that goes into the emergence of ideas in the mind.

I contend that the 2.5% of ‘Innovators’ are actually 5 years on average later than the creatives who induct the early revelations in experimentation, left brain academic or indeed right brain intuitive.

I would share 4 distinct zones which I think matter in understanding how things come to be.

Analogue Idea Adoption
Digital Content Adoption
Investment Adoption
Regulation Adoption

Rogers work tells half the story, my life is lived half OFF the front of this graph. Pre-Innovation. whilst the 2/3 people in the one hundred only make 2.5% of his story I think they make around 50% of the whole story of how things come to be.